Product Marketing Manager
WeVideo
Product Marketing Manager
WeVideo is the leading video learning platform for content creators, businesses of all sizes, and educational institutions. We are seeking a Product Marketing Manager, who will develop strategies that drive demand, sales enablement, and competitive positioning to elevate our product's success in the market. You'll work closely with cross-functional teams to create impactful messaging, content, and tools to enhance sales performance and competitive differentiation. This person will report to the VP of Marketing.
In this role, you will:
- Collaborate with product and marketing teams to create compelling product positioning and messaging that resonates with diverse audiences.
- Conduct competitive analysis and shape strategies to highlight our unique strengths across key markets.
- Drive sales enablement, providing the sales team with insights from data and competitive research to meet customer needs, ensuring clear differentiation in the market.
- Create and distribute essential sales tools and resources, including presentations, product sheets, and training materials, to keep the sales team informed and effective.
- Partner with the events team to enhance product presence and engagement at conferences and events, including ownership of the conference presentation proposal process.
- Plan and execute successful product and feature launches, coordinating seamlessly with cross-functional teams.
- Keep abreast of industry trends and technologies to identify new opportunities which ultimately serve the long-term strategy to position products
- Track the effectiveness of product marketing initiatives, making data-driven recommendations for improvement.
Requirements:
- Bachelor’s degree in Marketing, Business, or a related field.
- 3-6 years in product marketing, ideally in EdTech.
- Strong experience in sales enablement and competitive intelligence.
- Exceptional communication skills with the ability to create compelling narratives.
- Proven track record of supporting successful product launches.
- Strong problem-solving skills, adaptability, and a customer-first mindset.
- Ability to manage projects independently and work cross-functionally, including working closely in partnership with customer-facing and technical teams.
- Willingness to travel occasionally for conferences, client meetings, and events as needed.
Benefits & Perks:
- Competitive compensation
- Flexible PTO
- 12 Paid Holidays
- Medical Insurance with United Health Care
- Employee Premiums covered at 100%
- Dependent Premiums covered at 80%
- Vision/Dental Insurance with Guardian
- Employee Premiums covered at 100%
- Dependent Premiums covered at 70%
- Remote Work
Why you might like working here
- We offer a positive culture that enjoys working & learning from each other.
- People stick around. Some of your future colleagues have been here for over 8 years.
- Our users love our product; just take a look at what our users are saying on social media.
Salary Range: $100,000 - $130,000 + Bonus
About WeVideo
WeVideo is a full-cycle video learning platform. WeVideo is available from virtually any computer or device at home, school, work, or on-the-go to capture, edit, view, and share videos. Built for the future in HTML5, WeVideo brings maximum speed, responsiveness, security, and expandability to browser-based video editing. WeVideo is a Google Play Editors' Choice selection with more than 12 million downloads to date. WeVideo is also the exclusive digital storytelling solution of Google’s Education Creative Bundle for Chromebooks and a Microsoft Education Partner. More than 6,500 schools use WeVideo to enhance classroom learning.
We are an equal-opportunity employer and do not discriminate based on race, color, religion, sex, national origin, age, disability, or any other protected status.