Portfolio Company Positions

Transnetyx is seeking a full-time Product Marketer to join our growing Marketing Team! You will work at the intersection of sales, marketing, product, and design. You will work closely with the CEO and VP of Product Marketing & Design to develop and implement marketing strategies for various products in the Transnetyx Suite of Services to creatively communicate the value of our products to customers, prospects, and internal audiences.

As a Product Marketer, you will lead with empathy and use industry knowledge and a deep understanding of our customers to turn technical details, value propositions, and call-to-actions into compelling messaging that drives adoption and engagement. You'll oversee the go-to-market strategy and communications plan across Transnetyx's omnichannel platforms and experiences, including key message development, print and digital collateral creation, email and social media campaigns and automation, and internal and external communications support. You'll also model Transnetyx's YX Ten+ core values, mission, and vision.

If you haven’t already, we invite you to visit our Careers website to learn more about our Mission and Vision, our Award-Winning Culture, and why our employees have ranked us a Top Workplace six years in a row. We are honored to be recognized as a Top Workplace in the U.S. two years in a row featured in USA Today.

www.transnetyx.com/careers

The Role

WHAT YOU WILL BE DOING DAY TO DAY:

MARKETING:

• Develop novel, fun, and powerful campaigns to build awareness, educate, and convert prospects into sales. This includes managing all marketing collateral, creating and updating content, graphics, videos, and case studies, and managing communication channels, including email, newsletters, social media, digital advertising, webinars, etc.
• Utilize exceptional storytelling skills to craft value propositions and convey the benefits and features to a broad audience, with a focus on growing awareness of our products and services.
• Analyze the performance and effectiveness of their various go-to-market activities, calculate the ROI, optimize, target, and select the ideal channels and mediums for the growth of the product.
• Improve company marketability and profitability by researching, identifying, and capitalizing on market opportunities. Stay on top of industry trends and company initiatives to identify areas where marketing is needed and develop a plan to meet those needs.
• Assist with developing and communicating YX’s overall brand style, tone, guidelines, and strategy.
• Organize and lead related marketing and communications initiatives, including developing roadmaps, timelines, and processes and tracking project progress with PMO support.

SALES:

• Develop and launch lead generation and lead nurturing campaigns to build a sales pipeline that meets business plans, quotas, and company objectives.
• Forecasts, measures, analyzes, and reports on the impact of marketing activities in the product funnel, projected business growth, revenue, and sales cycle length, including analyzing target market information to identify and recommend effective marketing approaches.
• Supports sales team by developing and conceptualizing new sales and marketing ideas and tools, maintaining and distributing sales and marketing material, and analyzing, evaluating, summarizing, and reporting on data and trends.
• Assist product owners with training the sales teams to articulate the products' benefits to prospects.

PRODUCT:

• Work with UX and Product Teams to develop user and buyer personas to translate the product’s strategic objectives into a message that resonates with its intended user(s).
• Research the market to learn the competitive environment and look for opportunities to capitalize on trends or voids in the market.
• Collaborate to determine jobs to be done and then identify and explain how the product can fix a series of issues or make a customer’s journey more efficient.
• Performs other duties as assigned.

Transnetyx is rated by its employees as a Top Workplace six years in a row in Memphis, Tennessee, where our headquarters is located along with National Recognition as a USA Top Workplace for three consecutive years (2022-2024). We give credit to our strong culture and a team made up of unique individuals who are focused on living our YX 10 Values and serving our company’s mission, serving the research community.

WHAT YOU WILL BRING

EDUCATION:

• Associate degree with a relevant technical certification.
• Bachelor’s or master’s degree with a concentration in Marketing, Public Relations, Communications, Product Management, or related fields is preferred.

EXPERIENCE:

• Three or more years of marketing and communications experience with strong design skills.
• A background in science (chemistry, biology, engineering, etc.) is a plus.

SOFTWARE/TOOLS:

• Productivity: Microsoft Office Suite/Google Suite, Adobe Acrobat Pro.
• Data/Leads Management: PowerBi, Mixpanel, Google Analytics.
• Project Management: Jira/Confluence, Wrike, Monday, Trello, Asana, Formstack, HappyFox.
• Sales/Marketing: Salesforce, HubSpot, Survey Monkey, CMS.
• Design: Figma/Figjam, Sketch/Invision, Adobe Creative Suite, Canva, and other design tools.

Additional Skills/ Competencies:

• Must have a strong understanding of marketing and design principles, product life cycle, and market research techniques.
• Must possess strong interpersonal skills and the ability to work cooperatively and collaboratively with all levels of employees, management, and third parties to ensure quality customer service.
• Must possess outstanding communication (verbal and written), interpersonal, and customer service skills and be able to communicate effectively in a multi-ethnic and multi-cultural customer setting.
• Must have the ability to proactively address issues in a quick, creative, and innovative manner.
• Must be outgoing, flexible, adaptable, and energetic.
• Must be analytical yet creative and attentive to detail, and able to prioritize and multi-task using strong time management and organizational skills.
• Must demonstrate a strong work ethic, including great personal drive, motivation, discipline, and initiative, and the ability to work both independently and as part of a team.
• This position may require up to 25% travel to customer sights, locations, and YX marketing events.

Physical Demands:

This position may experience prolonged periods of sitting at a desk and working on a computer. Other physical demands may include but are not limited to walking, standing, stooping, and reaching. And may lift up to 15lbs at times.

Why You'll Love Us:

Our company’s mission is to provide the most efficient path to discovery for researchers across the globe. Transnetyx has the technology and processes to provide faster, easier, and more accurate results worldwide to biomedical researchers. By optimizing resources, Transnetyx has paved the way for research to advance and deeper understandings to emerge.

Transnetyx has genotyped more than 30 million samples in 24 or 72 hours with 99.97% accuracy, and introduced a full suite of complementary services, including Genetic Monitoring, Microbiome Analysis, Transnetyx Tissue, and the Colony + AMI software. Everything we do and where we focus our energy and talent adds to the amazing work already being done to serve the scientific community.

We are proud of our unique culture of high-performers who LOVE what we do and can be bold in holding ourselves and one another respectfully accountable for the kind of workplace where we can all thrive!

We offer an extensive array of benefits designed to support your health, well-being, and professional growth. Here’s what you can expect:

• Health Insurance
• Life Insurance
• Dental Insurance
• Vision Insurance
• 401(k) and matching
• Health Savings Accounts (HSAs)
• Medical Flexible Spending Account
• Dependent Care Flexible Spending Account
• Tuition Reimbursement
• Health & Wellness Programs
• Vacation Leave
• Sick Leave
• Holiday Pay
• Paid Time Off
• Paid Parental Leave
• Long-Term Disability
• Short-Term Disability
• Reimbursements

About Transnetyx

Visit our Careers website to learn more about our benefits and perks, our commitment to Diversity, Equity, Inclusion and Belonging, and why our employees choose Transnetyx.

www.transnetyx.com/careers

DEI Statement:
We are committed to building and developing diverse teams so that we can better understand and serve the multifaceted cultures and identities of our customers.

At Transnetyx, our DEIB efforts focus on uplifting the experiences and perspectives of underrepresented groups and doing the work that draws out the best in all of us.

EOE Statement:
Transnetyx is an equal opportunity employer/affirmative action employer. Qualified applicants will receive consideration for employment without regard to race, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability or protected veteran status. Applicants needing accommodations during any step of the interview process may contact Human Resources.

U.S. Candidates: *Reasonable Accommodations will be made in accordance with the American with Disabilities Act.

Founded in 2000, Transnetyx is dedicated to helping scientists accelerate research with fast, easy, and accurate real-time PCR genotyping. We are the trusted automated genotyping resource for thousands of researchers in universities, hospitals, and bioscience companies around the world.

We offer more than an amazing career but a safe workplace where every employee has a voice. We emphasize our positive culture by challenging employees to live by our core values - the YX Ten. We also offer an array of benefits including a comprehensive benefits package for full-time employees, along with notable offerings to our part-time employees, generous paid time off, wellness benefits and initiatives, health reimbursements, and medical coverage starting the day of your employment with no waiting period. For a more comprehensive list, please visit our careers website at www.transnetyx.com/careers.

Transnetyx is an equal opportunity employer/affirmative action employer. Qualified applicants will receive consideration for employment without regard to race, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability or protected veteran status. Applicants needing accommodations during any step of the interview process may contact Human Resources by phone at 901.507.0476 or by email at HR@transnetyx.com.

When you apply for employment with Transnetyx, we will process your application data, background, including your employment and education history, assessments, and references as necessary to consider your job application for open positions. For more information about our privacy practices please visit our Privacy Policy. California residents have additional rights.

Transnetyx participates in the E-Verify program in locations as required by law.

This link leads to the machine-readable files that are made available in response to the federal Transparency in Coverage Rule and includes negotiated service rates and out-of-network allowed amounts between health plans and healthcare providers. The machine readable files are formatted to allow researchers, regulators, and application developers to more easily access and analyze data.