Director of Brand Strategy

PKWARE

PKWARE

Operations
United States
Posted on Mar 3, 2026

We’re a high-growth lifestyle brand at the intersection of apparel, culture, and mental well-being — and we’re looking for a senior brand leader to define how we show up in the world.

This is a foundational role. You won’t just guide campaigns — you’ll build the strategic engine that drives narrative, community, and long-term brand equity.

What You’ll Do

  • Define and evolve our brand positioning in a competitive consumer landscape
  • Build the strategic frameworks that align storytelling, product, and growth
  • Translate cultural insight into bold, differentiated brand initiatives
  • Lead high-impact collaborations and brand moments from concept to launch
  • Partner cross-functionally with Product, Growth, Retention, Social, and CX
  • Elevate social platforms into immersive brand experiences
  • Establish clear KPIs that connect brand investment to commercial performance

What We’re Looking For

  • 8+ years in brand strategy or brand marketing, ideally in apparel or DTC
  • Proven experience scaling a brand in a fast-paced, high-growth environment
  • A builder’s mindset — strategic at the top, hands-on in execution
  • Deep understanding of community-led and social-first brand building
  • Strong commercial instincts paired with creative leadership

Why Join

  • Foundational ownership at a pivotal stage of growth
  • High visibility and cross-functional impact
  • Fully remote flexibility
  • Competitive benefits including PTO, health coverage, and 401(k) match

If you’re excited about building an enduring brand — not just running marketing campaigns — we’d love to connect.

  • Seniority level

    Director
  • Employment type

    Full-time
  • Job function

    Marketing
  • Industries

    Retail Apparel and Fashion