Portfolio Company Positions

Job Title: Director of Marketing, Omnichannel

Location: USA, Remote

Reports to: CEO

Company: Playhouse MD

About Playhouse MD

Playhouse MD is reimagining children's healthcare with playfully designed products that make essential medical tools less intimidating for kids, and less stressful for parents and healthcare providers. Designed by doctors and inspired by kids, our products transform routine healthcare moments — at home or in the doctor’s office — into positive, engaging experiences for families.

About the Role

The Director, Brand & Performance Marketing (Omnichannel) is a senior, hands-on marketing leader responsible for owning how the Playhouse MD brand shows up everywhere — at speed and at scale.

This role sits at the intersection of brand integrity, creative execution, and performance impact. You are equal parts brand steward and operator: deeply protective of how things look and feel, while relentlessly focused on building systems that drive growth across DTC, Amazon, retail, social, community, and emerging channels.

You will own marketing budget allocation and prioritization, guide how resources are invested across UGC, influencers, community, content, and events, and ensure every dollar works harder — without sacrificing the brand.

Reporting to the CEO, you will collaborate closely with Growth, Revenue, Operations, and Creative partners to turn insights into repeatable marketing systems that fuel awareness, conversion, and retail confidence.

This role is ideal for someone who has scaled early-stage consumer brands, understands omnichannel, and knows how to balance taste, speed, and accountability. Bonus points for experience in children’s or kids-focused space!

What you will do:

Brand & Creative Execution

• Oversee brand architecture, messaging frameworks, and visual identity
• Own day-to-day brand execution across all marketing touchpoints, ensuring Playhouse MD consistently feels premium, thoughtful, and unmistakably on-brand
• Translate brand guidelines and creative direction into scalable systems for performance creative, UGC, social content, paid assets, landing pages, and retail storytelling
• Partner with external creative leadership as needed for major moments, while independently guiding always-on brand execution
• Act as a final brand gatekeeper for marketing outputs — balancing conversion needs with brand integrity
• Lead and translate consumer research initiatives and analytics into compelling strategies that fuel growth and brand connection

Performance Creative & Omnichannel Execution

• Build and operate a performance creative system that turns insights (founder POV, medical credibility, community feedback) into repeatable, testable creative formats
• Own the creative testing roadmap in partnership with Growth, ensuring a consistent pipeline of new concepts, iterations, and learnings
• Adapt winning creative across channels including DTC, paid social, Amazon inputs, retail support, TikTok, and future platforms
• Ensure creative learnings are documented, shared, and reused across the organization

UGC, Influencers, Community & Partnerships

• Own the strategy and budget allocation for UGC, influencers, community, and partnership initiatives
• Design systems that activate the Playhouse MD community as content creators, reviewers, and brand advocates
• Define monthly UGC prompts, participation incentives, quality standards, and success metrics
• Guide influencer and partnership strategy — when to invest, who to partner with, and how these efforts ladder into performance, retail, and brand goals
• Ensure community engagement, reviews, and user-generated content meaningfully support growth and retail confidence
• Define the role of events and experiential moments within the broader marketing mix, ensuring they build trust, content, and retail confidence

Social & Content Strategy

• Own social strategy and content direction across platforms, defining the role of social in driving community, demand, and brand familiarity
• Partner with the Marketing Manager on day-to-day social execution, ensuring clarity on priorities, cadence, and quality bar
• Leverage founder and medical voices strategically as tone-setters, not as always-on content engines

Budget Ownership & Marketing Investment Strategy

• Own marketing budget planning, allocation, and prioritization across content, UGC, influencers, community programs, events, and creative production
• Make informed tradeoffs on where to invest (and where not to) based on performance signals, brand needs, and retail priorities
• Partner with Revenue and Growth leadership to ensure marketing investments align with broader business objectives
• Track performance against goals and continuously optimize how resources are deployed to retain existing and attract new customers.

Cross-Functional Leadership & Collaboration

• Partner closely with Growth, Revenue, Operations, and Creative teams to align marketing execution with channel priorities and timelines
• Manage and guide agency and freelance partners as needed
• Provide clear direction, feedback, and accountability to marketing team members across specialties
• Maintain a regular operating rhythm to review performance, surface learnings, and adjust plans quickly

Essential Skills& Qualifications

• 8+ years of experience in DTC and CPG brand marketing with significant retail activation experience (national brand and/or challenger brand experience preferred)
• Strategic and creative thinking: Proven ability to own brand execution and performance creative without compromising either
• Versatile storyteller: Deep understanding of how creative, community, and brand storytelling drive conversion and retail success
• Data-driven approach: Strong analytical skills to evaluate performance data and translate insights into actionable strategies.
• Experienced leader and collaborator: Experience managing teams, coaching talent, and collaborating effectively with cross-functional partners.
• Deep customer understanding: A passion for kids’ wellness and a strong customer orientation to build confidence and trust with parents.
• Proficiency with analytics tools such as Shopify, Meta Ads Manager, Klaviyo, Triple Whale, TikTok Ads, Amazon Ads, and Lucky Orange.

Compensation & Benefits

• Competitive salary, commensurate with experience
• Opportunity for equity
• Health (100% employer covered medical insurance) + dental and vision insurance
• Flexible work environment