Portfolio Company Positions

About the Role

PKWARE is seeking a strategic and results-driven Content Marketing Lead to design, execute, and optimize content that drives awareness, engagement, and revenue growth for our cybersecurity solutions. You’ll shape our content marketing strategy, creating compelling stories that resonate with prospects and customers across all our marketing channels, and aligning content initiatives with our overall business objectives.

You’ll collaborate closely with sales and customer success to ensure our messaging supports every stage of the buyer journey. If you’re passionate about content that converts, thrive in a fast-paced environment, and have experience in the cybersecurity space, this role is for you.

Key Responsibilities

Content Strategy and Development

• Develop and deliver a comprehensive content marketing strategy to support PKWARE’s growth objectives.
• Write and edit engaging content (blogs, whitepapers, emails, newsletters, ads, case studies, webinars, etc.) in PKWARE’s voice and style.
• Collaborate with internal stakeholders, technical alliances and partnerships, and industry experts to develop thought leadership content and increase brand awareness.
• Align messaging to the buyer journey, driving prospects from awareness to decision.
• Own the editorial calendar, managing deadlines for creation, publication, and promotion.
• Monitor and report on content marketing KPIs (organic traffic, conversions, engagement).

Product Marketing Support

• Support product launches and updates with clear, impactful content and messaging.
• Conduct competitor and market analysis to inform positioning and share insights across teams.
• Develop sales enablement content such as buyer’s guides, playbooks, and customer case studies.

SEO & Web Content

• Define and execute on PKWARE’s SEO and GEO strategy, including keyword research and content optimization.
• Create and optimize content to improve organic visibility and lead generation.
• Track keyword rankings, organic traffic, and share of voice in LLMs, and report on performance.

Social Media

• Build a social media strategy that aligns with PKWARE’s brand and audience.
• Repurpose long-form content for various platforms.

Qualifications

• Bachelor's degree required
• 5+ years of experience in content marketing, with proven impact on pipeline and revenue.
• Experience in cybersecurity or data security for enterprise SaaS, and a deep understanding of the topics and tone of voice that resonate with that market.
• Strong writing, editing, and storytelling skills across digital formats.
• Hands-on experience with SEO tools (SEMrush) and analytics platforms (GSC, GA4) as well as with Microsoft Office suite.
• A results-oriented mindset with the ability to manage multiple priorities.
• Excellent collaboration and communication skills.

More About You

• Analytical and data-driven — you connect content to measurable business outcomes.
• Detail-oriented with disciplined execution — you hold yourself accountable to deadlines and KPIs.
• Creative and innovative — you know how to make technical content engaging and accessible.
• Collaborative — you thrive when working cross-functionally with sales, product, and customer success.

Working Conditions

• Open to remote candidates in the United States.
• Candidate must be able to work CST hours.

Why Join PKWARE?

You’ll be part of a dynamic team driving awareness and growth for an award-winning cybersecurity leader. With over 1,200 customers worldwide — including some of the largest financial institutions, retailers, healthcare organizations, and government agencies — PKWARE is at the forefront of data discovery, security, and compliance innovation.

If you’re excited about creating content that inspires action and makes a measurable impact, we’d love to hear from you!

About PKWARE, Inc.

PKWARE offers the only data discovery and protection solution that discovers and protects sensitive data across the entire enterprise. With a global presence and decades of expertise, PKWARE helps organizations secure critical information, stay compliant, and reduce risk.

PKWARE is located in Milwaukee, WI, USA.

PKWARE provides equal employment opportunity for all employees and applicants for employment without regard to race, sex, color, religion, national origin, ancestry, disability, marital status, veteran status, membership in the national guard, state defense force or any reserve component of the federal or state military forces, age, non-relevant arrest or conviction record, use or nonuse of lawful products off the company's premises during non-working hours, or other characteristic protected by law.

Learn more at PKWARE.com.