Portfolio Company Positions

Location: Garden City, NY | Hybrid

About the Role

National Arbitration & Mediation (NAM) is seeking a strategic and execution-oriented Demand Generation Marketing Manager to lead the planning, execution, and optimization of integrated marketing campaigns that drive brand visibility, engagement, and business growth across the company’s priority markets and practice areas.

The Marketing Manager will own campaign strategy and execution end-to-end — translating go-to-market priorities into actionable campaigns across channels, audiences, and geographies. This role will develop and manage the campaign calendar, define messaging priorities, oversee execution, and ensure marketing initiatives align with growth objectives.

The ideal candidate is both strategic and hands-on: someone equally comfortable shaping campaign direction, building workflows in HubSpot, analyzing performance data, managing vendors, and driving day-to-day execution with internal team members. This is a highly visible role for a builder who thrives in ambiguity, creates structure, and enjoys turning ideas into scalable marketing programs.

Key Responsibilities

• Translate go-to-market strategy into integrated campaign plans aligned to target buyer segments, industries, geographies, and practice areas
• Develop and manage the marketing campaign calendar, ensuring coordinated execution across digital, email, social, content, and event channels
• Own execution of multi-channel marketing campaigns from concept through launch, optimization, and reporting
• Shape campaign messaging, positioning, timing, audience segmentation, and channel strategy
• Develop targeted, lead-nurturing and lifecycle marketing strategies to support pipeline growth and engagement

• Build and manage campaigns, workflows, forms, segmentation, automation, and reporting directly within HubSpot and related marketing systems
• Manage CRM data quality, segmentation strategy, audience targeting, and campaign tracking standards
• Oversee website and digital campaign updates including landing pages, SEO optimization, conversion tracking, and content deployment

• Build dashboards and reporting frameworks that provide visibility into marketing effectiveness and growth opportunities and analyze campaign performance and customer engagement data to optimize targeting, messaging, and channel performance

Qualifications
Required

• 5–8 years of experience in marketing, demand generation, marketing operations, or campaign management roles with demonstrated ownership of campaign planning and execution
• Experience building and managing campaigns within HubSpot or comparable marketing automation and CRM platforms
• Strong experience developing integrated marketing campaigns across email, digital, social, content, and lead nurturing channels
• Experience managing campaign calendars, segmentation strategies, and multi-channel marketing workflows
• Strong analytical and reporting skills with experience using marketing performance data to optimize campaigns and guide decisions
• Ability to balance strategic thinking with hands-on execution in a fast-paced environment
• Experience managing competing priorities and creating structure in evolving or ambiguous environments
• Strong project management, communication, and organizational skills
• Experience collaborating cross-functionally with leadership, business stakeholders, and external vendors

Preferred

• Bachelor’s degree in marketing, communications, business, or related field
• Experience in B2B, professional services, legal services, or other relationship-driven industries
• Experience with Google Analytics 4, dashboard reporting, and marketing attribution
• Experience with WordPress or website content management systems

What We Offer

Salary: $100,000 - $125,000 per year (good-faith estimate)
Benefits & Other Eligible Compensation: Includes health, dental, vision, disability and life insurance, 401(k) plan with company match, paid time off, annual bonus, and additional voluntary benefits.

About Us

National Arbitration & Mediation (NAM) is a premier provider of Alternative Dispute Resolution (ADR) services, delivering efficiency and results to clients throughout the U.S. and globally. Through its market-leading technology and secure virtual and hybrid forums, NAM offers a streamlined alternative to traditional litigation. With an exceptional roster of neutrals and concierge-level case administration, NAM is the ADR partner of choice for over 10,000 commercial entities and half the Fortune 100.

National Arbitration & Mediation (NAM) is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. We are committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, veteran status, or any other status protected by the laws or regulations in the locations where we operate.