Portfolio Company Positions

Product Marketing Manager – Healthcare RCM

Who is Intellivo?

Imagine a place where your talent is treasured, and excellence is rewarded. Now imagine a collaborative culture where every voice is valued. And a team united by solving some of the most complex challenges on the financial side of healthcare.

Intellivo is a technology solution that provides real-time identification of payment sources on accident-related medical claims for health plans, payers, and providers. As a premier innovator in the healthcare bill and payments space, Intellivo consistently identifies more payment opportunities faster through its proven technology-driven process. Our clients include three of the top four billing providers in the U.S.

We are Intellivators – forward-thinking pioneers building the technologies that Fortune 500 employers, health plans, TPAs, providers, and billing organizations rely on to ensure responsible claim payments. Fueled by our experience and innovative startup mentality, we’re growing fast.

Role Summary

The Product Marketing Manager at Intellivo has a pivotal role focused on driving growth and establishing the company’s presence in the Healthcare RCM market. This role involves leading efforts to position Intellivo’s solutions for fast and accurate billing of accident-related medical expenses across key segments that include RCM companies, providers (healthcare systems, hospitals, and physician groups) and billing companies among others. The ideal candidate will have a deep understating of market opportunities and customer pain points, developing strategies and messaging that resonate with target audiences. Success in this role requires a collaborative, curious and entrepreneurial mindset, with a focus on innovation and a drive to move customers to action.

Location

Onsite, St. Louis

Responsibilities

• Take ownership of Intellivo’s offering for the Healthcare RCM market, developing and executing the full-funnel marketing playbook. This entails:
  • Developing in-depth buyer persona and ideal customer profiles across segments through voice of customer research and market insights
  • Building Intellivo’s story and message for the Healthcare RCM market and how it speaks to the various market segments
  • Planning and developing campaigns and creating repeatable, predictable marketing programs from concept and implementation to optimization
  • Cultivating and developing substantive, thought leadership-based content marketing; the leader in this role must have strong written and verbal communication skills
• Own the positioning, messaging, and go-to-marketing strategy for Intellivo’s Healthcare RCM business with a focus on reaching, influencing and converting decision makers within multiple healthcare segments.
• Maintain a revenue growth mindset focused on the key metrics of meetings, opportunities generated and closed-won revenue.
• Partner with Sales to implement effective sales enablement, optimize inbound and outbound sales activities, and provide research, insights, materials to foster success
• Continuously monitor and report on all aspects of marketing performance; analyze results, assess ROI, and develop action plans for improvement
• Provide competitive intelligence on solutions in market and conduct research as needed
• Serve as a strategic partner to the Vice President of Business Development and Vice President of Marketing to ensure Intellivo’s success in an emerging business.

Why work for Intellivo?

• Amazing Team Members – Intellivators!
• Medical Insurance
• Dental & Vision Insurance
• Industry leading health & wellness benefits
• 401(K) retirement plan
• Generous Paid Time Off
• And More!

Qualifications

• 7+ years of Product Marketing or related roles required, working in the RCM industry is strongly preferred
• Bachelor's degree in marketing, business, or a related field
• Excellent written and verbal communication skills with the ability to create compelling and concise messaging.
• Analytical mindset with the ability to interpret data and metrics to drive informed decisions
• Strong project management skills with the ability to manage multiple projects and prioritize effectively
• Collaborative team player with the ability to work cross-functionally and influence stakeholders at all levels
• Proficient in market research and competitive analysis
• Creative thinker with a customer-centric mindset

*Benefit Recovery Group has been renamed Intellivo.