Senior Marketing Events Manager (USA Remote)

Gurobi Optimization

Gurobi Optimization

Administration, Marketing & Communications
United States
Posted on Tuesday, June 25, 2024
As an experienced Senior Marketing Events Manager at Gurobi Optimization, you will lead our global events strategy and execution. The ideal candidate will have a strong background in event planning and management within the tech industry and a proven track record of driving successful outcomes. You will be responsible for developing and implementing a global events strategy aligned with company goals, managing end-to-end planning and execution of Gurobi-hosted and third-party events, and ensuring seamless logistics, timelines, budgets, and resource coordination.
You will also collaborate with the marketing team to develop integrated campaigns to promote events, drive attendance, and generate leads. Additionally, you will cultivate and maintain relationships with key industry partners, negotiate contracts, and establish KPIs to measure event success, analyze data, and make data-driven recommendations for future events.

What will you be doing?

  • Develop and implement a comprehensive global events strategy aligned with company goals and objectives.
  • Manage end-to-end planning and execution of Gurobi-hosted and third-party events, ensuring seamless coordination of logistics, timelines, budgets, and resources. This includes venue selection, vendor management, staffing, travel arrangements, and on-site coordination.
  • Collaborate with the marketing team to develop integrated marketing campaigns to promote events, drive attendance, and generate leads. Utilize various channels such as email marketing, social media, and digital advertising to maximize event reach and impact.
  • Work closely with internal stakeholders to develop compelling event content, including presentations, demos, collateral, and promotional materials. Ensure that content aligns with brand messaging and resonates with target audiences.
  • Cultivate relationships with key industry partners, event organizers, vendors, and sponsors.
  • Establish KPIs and metrics to measure event success. Analyze post-event data and feedback to evaluate performance, identify areas for improvement, and make data-driven recommendations for future events.

What experience and qualifications should you have?

  • Bachelor's degree in Marketing, Communications, Business, or related field.
  • 10 + years of experience in events marketing, focusing on the tech industry.
  • Proven track record of successfully planning and executing large-scale events, including conferences, trade shows, and product launches.

What skills and abilities should you have?

  • Proficient in events management, project management, and data analysis, with keen attention to detail and a proactive work approach.
  • Self-starter with a Growth mindset and ability to creatively solve problems.
  • Exceptional interpersonal skills, capable of fostering positive and productive relationships with diverse stakeholders, both internal and external.
  • Strong project management skills with the ability to manage multiple projects simultaneously under tight deadlines.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
  • Strategic thinker with a creative mindset and attention to detail.
  • Proficiency in event management software and tools.
  • Flexibility to travel up to 20% of the time.

What other skills should you have?

  • Thrive in a remote work environment, adapting well to a fast-paced, startup-like culture.
  • Demonstrated expertise in managing large-scale projects from inception to completion.
  • Proficiency in WordPress for creating event landing pages and crafting registration processes, along with familiarity with customer relationship management systems and Content Management Systems (CMS).
  • Experience with tools like Marketo, Zoom Events, or Salesforce is a bonus.
  • Willingness to travel for team offsites and events.

Your Alignment with our Gurobi Core Values:

  • Customer Focus: Verbal & written communication skills that bring clarity and build trust.
  • Power of the Team: Motivated with a team-oriented mindset that aims to both inspire and be inspired by others.
  • Innovation: The courage to bring ideas forward and see yourself as an integral part of our global team.
  • Dedication: Organized and agile, focusing on meeting professional objectives while promoting a healthy work/life balance.
  • Integrity: Promise to uphold honesty as your compass and conduct all business practices with an ethical mindset and fiscal responsibility.