Academic Program Marketing Manager (USA Remote)
Marketing & Communications
Posted on Friday, February 2, 2024
At Gurobi Optimization, we're on a mission!
A mission that focuses on mathematical optimization – it's all that we do. We empower our customers to expand their use of mathematical optimization technology in order to make smarter decisions and solve some of the world's toughest and most impactful business problems. We're looking for passionate, dedicated, innovative game-changers to join our team and drive the future of Gurobi.
Think you have what it takes to be a Gurobian? Read on...
1. Are you a seasoned marketer with a passion for story telling?
2. Are you passionate about the intersection of tech and education?
3. Do you like being part of a team and working collaboratively?
“If you have answered “yes” to these questions, please keep reading to hear more about an exciting new opportunity at Gurobi.
As the Academic Program Marketing Manager at Gurobi Optimization, your role will primarily involve supporting our academic initiatives in EMEAI and the Americas, with occasional involvement in APAC efforts as required.
Your key responsibilities will include close collaboration with the Academic Program Director, whom you will report to, and Gurobi's marketing and sales teams.
Your goal will be to develop and execute effective campaigns, plan engaging events, and enhance our social media strategy.
We are seeking a creative thinker who is passionate about tech education and has a proven track record in creating campaigns and events that achieve the following objectives:
- Attracting new academic users.
- Raising awareness for our open educational materials.
- Increasing visibility and usage of transitional licenses (Take GurobiWith You).
- Generating new leads and users within our academic community.
You are the ideal candidate if you can think innovatively and develop bold marketing campaigns to support our strategic educational initiatives. We aim to establish Gurobi as the primary solver used in classrooms and research by academics. Your enthusiasm for education, ability to build a positive brand image among academic leaders, and strategic approach will drive our academic program efforts to new heights and expand our reach into new territories.
What will you be doing?
- Develop, execute, and evaluate global campaigns tailored to the academic audience, featuring relevant content, a robust digital presence, and a paid media strategy. The goal is to target and engage potential new academic users and university partners.
- Implement comprehensive multi-touch campaigns encompassing various components, such as user training, academic events (including all stages of planning, execution, and follow-up), nurture programs, email campaigns, webinars, paid social media initiatives, and digital efforts. This may also involve supporting graphics, web pages, and video assets.
- Continuously monitor campaign performance using Marketing Key Performance Indicators (KPIs) and campaign reports. Ensure ongoing optimization of marketing channels for our academic program and regularly communicate results and analysis.
- Assist the academic program by creating content and evaluating its effectiveness. Engage in outreach efforts and maintain tracking systems to gauge program success.
- Conduct experiments and carry out continuous testing to enhance the effectiveness of events, social media strategies, and academic-focused programs.
- Collaborate and coordinate with the demand generation team to ensure successful joint-marketing events that reach academic and commercial audiences.
- Brainstorm innovative ways to showcase the benefits of optimization to data science and analytics students and explore ways to serve our Operations Research academic community better.
What experience and qualifications should you have?
- Minimum of 5 years of marketing experience in either a tech company or university environment, demonstrating a track record of successful marketing initiatives.
- Prior experience with universities or academic institutions is a plus, although optional.
- Familiarity with data science and optimization concepts is beneficial but optional.
- 1-3 years of experience creating marketing programs for SaaS (Software as a Service) products.
- Written and spoken English proficiency is required, and additional language skills are considered advantageous.
What skills and abilities should you have?
- Proficient in events management, project management, and data analysis, with keen attention to detail and a proactive work approach.
- Exceptional interpersonal skills, capable of fostering positive and productive relationships with diverse stakeholders, both internal and external.
- Proven history of successful collaboration with sales teams and academic partners.
- User-focused mindset, dedicated to understanding user challenges and staying updated on emerging technologies and tools in optimization for tailoring marketing messages.
- Adaptable and thrive in a fast-paced, high-growth work environment.
- Knowledge of modern digital marketing tactics, including Account-Based Marketing (ABM), and proficiency in major paid media channels like Search Engine Marketing (SEM), content syndication, and paid social media.
- Excellent written and verbal communication skills, characterized by a positive and collaborative attitude conducive to cross-functional teamwork.
What other skills should you have?
- Thrive in a remote work environment, adapting well to a fast-paced, startup-like culture.
- Demonstrated expertise in managing large-scale projects from inception to completion.
- Proficiency in WordPress for creating event landing pages and crafting registration processes, along with familiarity with customer relationship management systems and Content Management Systems (CMS).
- Experience with tools like Marketo, Zoom Events, or Salesforce is a bonus.
- Willingness to travel for team offsites and events.
Do you know Gurobi?
Gurobi is an innovative remote company full of smart, committed professionals who are passionate about helping people solve tough problems through optimization. We balance work and fun while continuing to build a successful company that experiences growth in a sustainable way with purpose. When you join Gurobi, your voice matters. We believe in the power of people and never stop improving our work culture.
We produce the most advanced and respected commercial solver software globally. Our Gurobi Optimizer is the engine used by over 2,500 clients in over 40 industries to turn data into smarter decisions. It allows our users to state their toughest business problems as mathematical models and then automatically considers billions - or even trillions - of possible solutions to find the best one!
Just to show you how versatile our solver is - one of our clients is the NFL. We maximize league revenue by solving one of the world’s most complex scheduling problems. Can you believe it had over 800 trillion possible solutions? We get so excited for these possibilities!
Our enterprise clients include Apple, Google, Microsoft, Siemens, and SAP - just to proudly name a few.
Did you know we have been remote since 2008? It's true. The size of our team has tripled in 3 years just to keep up with our global support needs. While growth does require the business to evolve and change over time, we stay centered on our 5 core values: Customer Focus, Integrity, Dedication, Innovation, and The Power of the Team. That's why Gurobians will be the first to tell you that when you join Gurobi - you join a company that you can help drive far into the future.
What we offer?
· GREAT COMPANY CULTURE!
· 100% work from home
· Comprehensive compensation benefits programs
· Generous time off and leave programs
· Fun virtual meetups and classes
· Real work/life balance
· Reimbursement for any new home office furniture
· Worldwide team and company offsite meetings - business travel reimbursed
· Continuous review of programs – based on continuous feedback from our people.
Our Core Values
We strive for continual improvement in our product and in our business. We develop cutting-edge technology, take measured risks, and use critical thinking to evaluate new ideas.
We are dedicated to helping our customers, partners, and academic community succeed with mathematical optimization.
We endeavor to be honest, trustworthy, and transparent in everything we do. We are fair, respectful, and inclusive of everyone.
We love the work we do and are proud of the impact we have.
The Power of the Team
We celebrate the fact that we are an international, multigenerational, and multicultural team that works together to create a whole that is greater than the sum of its parts.
Our Commitment to Diversity, Equity, Inclusion & Belonging
We are committed to a healthy work environment at Gurobi. We believe that different perspectives lead to better ideas and better ideas allow us to better understand the needs and interests of our diverse global community. We welcome different backgrounds, experiences, abilities, and perspectives. Gurobi is an equal opportunity employer. All persons will receive consideration for employment without regard to race, color, religion, gender, pregnancy, national origin, ancestry, citizenship, age, legally protected physical or mental disability, veteran status, sexual orientation, gender identity or expression, marital status, genetic information, or membership in any other legally protected category.
What does working remote for a global company mean at Gurobi? We require you to be eligible to live and work in the location where the position is needed. You can see the location of this position at the top of the posting within the Region/Location/ Travel line. Region pertains to the area that the role primarily supports. Location pertains to where you would need to reside to be considered.